AI Insights · Timothy · July 2025
Top 5 Personalization Apps Performance in US Q2 2025
Explore the performance trends of the top 5 personalization apps on a unified platform in the US during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top personalization apps in the United States showed diverse performance trends on a unified platform, according to Sensor Tower data.
Easy Homescreen by Homescreen Apps saw a fluctuating download trend, peaking at 321K in early April and stabilizing around 228K by the end of June. Active users initially rose from 1.05M to 1.3M by mid-May but then declined to 875K by the quarter's end.
Emoji Maker Pro-DIY&Mashup showed a significant drop in downloads from 167K at the beginning of April to just over 41K by late June. However, active users increased, peaking at 311K in mid-May before slightly decreasing to 249K at the end of the quarter.
Zedge™ Wallpapers & Ringtones maintained steady weekly revenue, fluctuating between $69K and $79K throughout the quarter. Downloads remained consistent around 82K to 90K, while active users varied, reaching over 1.28M in mid-April and settling at 1.06M by June's end.
Big Keyboard: Easy Launcher experienced a decline in downloads from 47K to approximately 30K by the end of June. Despite this, active users showed a positive trend, increasing from 109K to 144K over the quarter.
ThemeKit - Themes & Widgets reported relatively stable revenue figures, ranging from $1.1K to $2.1K. Downloads peaked at 62K in late April, then decreased to around 29K by the end of June. Active users fluctuated, ultimately rising to 568K by quarter's end.
For more detailed insights and data, visit Sensor Tower's platform.
